Media Industries Research Group

The Media Industries Research Group in MEDIT studies the evolving relationships, transactions, and power dynamics between media institutions, their audiences, and the broader market. With a special interest in media industries in small countries, the group examines value creation, inequalities, entrepreneurship, and the role of media innovation in the digital era. The research explores how media institutions produce and distribute content, operate within markets, and serve society. It investigates decision-making in established and emerging ventures, the dynamics of entrepreneurship, the influence of policymaking, and internal organizational interactions. Key areas include the impact of technological advancements, shifting consumption patterns, and the generation and distribution of value, offering a comprehensive understanding of the changing media landscape and its societal implications.

The research group is co-led by Professor Ulrike Rohn and Professor Indrek Ibrus. 

Externally Funded Projects: 

  • CresCine Horizon Europe: A project aimed at incresing the international competitive of the European film industry in small markets – (Full title, Source information and link)
  • Public Value Chains of Open Cultural Data (PRG 1641) – link
  • WIRE Horizon Europe: A project aimed at fostering research and innovation across Europe.
  • FilmEU+ Erasmus Plus: An initiative focusing on strengthening collaboration and exchange within European film education and research

Recent Key Publications:

Järvekülg, M., Ibrus, I., & Rohn, U. (2024). Shifting from Web2 to Web3: The adaptive creator experiences on blockchain-based video-sharing and streaming platforms. Convergence, 30(3), 1290-1306. 

Ibrus, Indrek. "Media innovation studies: An expanding field". De Gruyter Handbook of Media Economics, edited by Ulrike Rohn, M. Bjørn Rimscha and Tim Raats, Berlin, Boston: De Gruyter, 2024, pp. 43-58. 

Ibrus, I. & Rohn, U. (2023). The web of value. Internet Policy Review, 12(1).

Ibrus, I., Karjus, A., Zemaityte, V., Rohn, U., & Schich, M. (2023). Quantifying public value creation by public service media using big programming data. International Journal of Communication, 17, 6741-6763.

Rohn, Ulrike and Jemmer, Hanna. "User data analytics in media organizations". De Gruyter Handbook of Media Economics, edited by Ulrike Rohn, M. Bjørn Rimscha and Tim Raats, Berlin, Boston: De Gruyter, 2024, pp. 477-494. 

Rohn, Ulrike, von Rimscha, M. Bjørn and Raats, Tim. De Gruyter Handbook of Media Economics, Berlin, Boston: De Gruyter, 2024. 

Rohn, U., & Evens, T. (2020). Media management matters: Bridging Theory and Practice. London: Routledge.

Zemaityte V, Karjus A, Rohn U, Schich M, Ibrus I (2024) Quantifying the global film festival circuit: Networks, diversity, and public value creation. PLoS ONE 19(3): e0297404.